When They Sleep, We Build
Make Summer Your Time to Shine
Building a brand can be overwhelming. Those that have managed to develop world-renowned companies often live by the slogan “no days off.” And for good reason. When summer rolls around, many businesses slow down, giving dedicated brand builders an opportunity to develop strategies and tactics to engage their audiences, turning a traditionally laid-back season into their most profitable. Consider Disney, the global entertainment empire that has made summer their prime season, releasing top films and taking over Hollywood, Orlando, Paris, Tokyo, Shanghai and Hong Kong as families flood their amusement parks and resorts. According to Statista, Disney theme parks are the most popular in the nation, raking in over $20 billion annually with more than 157 million visitors.
To this day, the Disney brand continues to uphold the words of its founder Walt Disney, who said: “Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.”
Word of mouth is one of the most organic, authentic, flattering and far-reaching channels of promotion.
At GRC, we seek to position our clients in the same light, sharing their audiences’ experiences with media, influencers and target markets for global impact. While other companies are on hiatus, we’re ramping up campaigns to position them for success. Our strategies include promoting products that consumers crave on hot sunny days, like evaporative air coolers, misting fans, mini beverage fridges and ice makers (all from our client NewAir).
Disney may have started out as a small cartoon company but has captivated the world, dominating animation, live-action film production, television and family entertainment. But, imagine if Walt decided to kick back and take summers off. The wonder of Disney would not be what it is today. It’s a lesson and an example for every individual, company and brand, reminding them that they have the power to create their own success—and their own magic. So, make every day count, and make summer your time to shine!