Q&A: Talking with Cal State Fullerton PRSSA/GRC Bootcamp Participant
College campuses continue to offer opportunities for students to learn outside the classroom setting. Recently, Global Results Communications (GRC) did its part by hosting California State University, Fullerton’s (CSUF) Public Relations Student Society of America (PRSSA) chapter – the school’s largest communications organization with nearly 250 members – for its annual Winter Bootcamp.
The Bootcamp was a day-long event with a full agenda. Students arrived in the morning and first met with GRC’s Managing Director Lora Wilson who gave the Bootcamp participants an overview of the agency and the career path offered in tech PR. That was followed up with five GRC Associates sitting-in to discuss their experience at the agency and providing tips on how to start a career in PR. Students frequently asked about the essential skill sets to have in PR today and how to land an internship.
For the second portion of the day, students were tasked with developing a PR campaign for a current GRC client. Students presented their PR campaign proposals in front of GRC management, who provided students with feedback and advice.
Following the event, we sat down with Cal State Fullerton Junior Monica Pignotti and asked her a few questions to learn more about her experience attending the bootcamp.
What is your role in PRSSA, and how did you decide you wanted to get involved?
Currently, I’m serving as a member of the sponsorship committee. I became involved since I have never had any such experience before and thought that it would be a great way to give back to a club which has been a game changer for me as a transfer student in my first semester.
What led you to participate in the bootcamp?
The bootcamp was presented to our organization as an opportunity for us to learn. I signed up for the event as soon as I read the email. This was something I knew I needed to be a part of since I’ve always wanted to see what it was like managing campaigns ever since I first heard about public relations in high school.
Have you participated in this event before?
This was the first time I’ve ever had an experience like this. I went into it expecting that we would be able to hear from some of the staff as well as partake in a simulated campaign. I was so pleased that the staff enthusiastically took their time to genuinely talk with us and answer any questions we had. I also was so excited that we had the opportunity to brainstorm campaign ideas for an actual client, and receive immediate feedback from the senior staff. Now that I have a taste of what it’s like working on campaigns, I’m craving for more!
What was your biggest takeaway from the Bootcamp?
I think my biggest takeaway from this Bootcamp is that while working at an agency takes pressure, sacrifice, and resilience – the skills, adaptability, creativity, and results are something to be proud of, and worth your investment.
What are your career goals?
My career goals are to end up working in public relations for either a non-profit, corporation, or agency. I can see myself working in an agency, since I like the simulation of managing multiple campaigns at a time, but I am still undecided and still determining if I would prefer to work in corporate or nonprofit PR. I’ve always thought it would be interesting to manage campaigns for hotels/resorts, or perhaps through a nonprofit organization that helps with fostering youth.
Would you recommend the GRC Bootcamp to your peers?
I would recommend this bootcamp to my peers since it gives people such an incredible insight into the type of work that they could go into! What’s more exciting than that!
GRC is always looking for ways to collaborate with universities and offering internships. If you are interested in learning more, please contact Lora Wilson at LWilson@GlobalResultsPR.com.