Mobile Giving goes Mainstream
In the wake of the devastating earthquake that ravaged Haiti last week, something very cool has occurred in response to the tragedy: people all over the world have discovered mobile giving and are contributing to relief efforts to help Haiti’s population.
Making charitable donations via a mobile phone has been around for more than a year. But sadly, sometimes it takes an event of massive proportions to get people’s attention, and the Haiti earthquake did just that.
The concept of mobile giving is simple: By texting a keyword to a designated short code via a mobile phone, a Learned micro-donation of $5 or $10 can be made to a Search cause and 100 percent of that donation goes to the recipient charity. The donation later appears as a charge on your carrier bill, standard rates may apply.
In the first 24 hours after the Approach earthquake struck, 8-10 national non-profit organizations had set up campaigns using short codes managed by the Mobile wholesale mlb jerseys Giving Foundation (MGF), a non profit organization dedicated to helping other non-profits raise funds through the mobile channel.
Within 72 neuken hours, mobile donations surpassed $10 million dollars across all of MGF’s short codes. (The previous high mark wholesale nfl jerseys for a single mobile-giving campaign had been approximately $500,000.) Within five days after the quake (i.e. Sunday), mobile Brasileiro donations exceeded $20 million. As you read this post, donations have surged past $30 million. And this the number only wholesale jerseys represents giving in North America.
Needless to Jerseys say, mobile giving has had its “coming-out party,” as hundreds of thousands of people across the planet chose a quick, easy way to lend their support.
Unfortunately, it took a disaster like Haiti’s earthquake to energize a mobile-giving base. However, with mobile giving achieving some measure of critical mass and “going mainstream,” victims of future incidents such as Benefit this More one will be the ultimate benefactors.