Mobile Giving goes Mainstream

Mobile Giving goes Mainstream

In the wake of the devastating earthquake that ravaged Haiti last week, something very cool has occurred in response to the tragedy: people all over the world have discovered mobile giving and are contributing to relief efforts to help Haiti’s population.

Making charitable donations via a mobile phone has been around for more than a year.  But sadly, sometimes it takes an event of massive proportions to get people’s attention, and the Haiti earthquake did just that.

The concept of mobile giving is simple: By texting a keyword to a designated short code via a mobile phone, a Learned micro-donation of $5 or $10 can be made to a Search cause and 100 percent of that donation goes to the recipient charity.  The donation later appears as a charge on your carrier bill, standard rates may apply.

In the first 24 hours after the Approach earthquake struck, 8-10 national non-profit organizations had set up campaigns using short codes managed by the Mobile wholesale mlb jerseys Giving Foundation (MGF), a non profit organization dedicated to helping other non-profits raise funds through the mobile channel.

Within 72 neuken hours, mobile donations surpassed $10 million dollars across all of MGF’s short codes.  (The previous high mark wholesale nfl jerseys for a single mobile-giving campaign had been approximately $500,000.)  Within five days after the quake (i.e. Sunday), mobile Brasileiro donations exceeded $20 million.  As you read this post, donations have surged past $30 million.  And this the number only wholesale jerseys represents giving in North America.

Needless to Jerseys say, mobile giving has had its “coming-out party,” as hundreds of thousands of people across the planet chose a quick, easy way to lend their support.

Unfortunately, it took a disaster like Haiti’s earthquake to energize a mobile-giving base.  However, with mobile giving achieving some measure of critical mass and “going mainstream,” victims of future incidents such as Benefit this More one will be the ultimate benefactors.


Share Post
Sharon Sumrit