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Best Ways to Maximize Your PR Agency Partnership

Many companies hire a public relations firm to help increase exposure of their product or service, but sometimes may not fully understand that it takes a certain level of client participation to execute a successful PR campaign. Below are a few ways that companies can leverage their agency partnerships to ensure a highly productive working relationship and get the best return on investment. Tell Your PR Firm Everything - Many companies have real news they often don’t recognize  themselves.  That’s what we’re here for.  We’re news experts.  So, please, feel free to...

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Lack of Judgment and How It Can Be Avoided

Did you catch the 9/11 mattress sale video? How about the Knott’s VR ride? Face masks anyone? (Check out the links if you don’t know what we’re referring to.) These examples cross over a very thin line, representing nothing more than poor judgment. This is why public relations plans are so important. More importantly, taking the proper steps to think ideas through or play a little devil’s advocate before moving forward with a potential “edgy” idea. Instead they find themselves suffering the consequences and having to kick their crisis PR strategy...

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Latest AP Stylebook Updates Start Minor Twitter Skirmish

For many of us in PR who have lived the reporter’s life, we know first-hand how important the AP Stylebook is to journalists.  Many a newsroom argument began with what is – and what isn’t – correct AP style. And so it is with the recent release of the 2016 AP Stylebook.  According to an AP press release, the new guide has about 250 new or updated entries, including 36 updates to the food section, and 50 updates to the technology section. AP decided to go further than the release and ran...

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