April Fool’s Day Roundup: The Best Tech Pranks from Years Past

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]Check your calendars folks, that special time of year is upon us! It’s that time of year again when journalists near and far fear to write about anything just in case it turns out to be a complete hoax- especially so if you’re in the tech industry.   In our roundup below, check out some of the most outrageous FAKE NEWS throughout the decade that stemmed from April Fool’s Day. Enjoy!   [/vc_column_text][vc_column_text]Memorable Pranks:   2017 – Google introduces Ms. PAC-Maps, allowing users to turn any map on iPhone and Android into a...

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Q&A: Talking with Cal State Fullerton PRSSA/GRC Bootcamp Participant

College campuses continue to offer opportunities for students to learn outside the classroom setting. Recently, Global Results Communications (GRC) did its part by hosting California State University, Fullerton’s (CSUF) Public Relations Student Society of America (PRSSA) chapter – the school’s largest communications organization with nearly 250 members – for its annual Winter Bootcamp.   The Bootcamp was a day-long event with a full agenda. Students arrived in the morning and first met with GRC’s Managing Director Lora Wilson who gave the Bootcamp participants an overview of the agency and the career path...

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Survey Says: Social Media Playing Key Role for Journalists

Being a journalist in the United States in 2017 means embracing the use of social media. Twitter especially has emerged as the preferred platform for journalists and reporters to monitor conversations, find leads and sources, and report on important stories as they break in near-real time.   However, the constant requirement to be online and in the loop means that media professionals have developed interesting usage habits, behaviors, attitudes and perceptions about social media. From power users, Twitter influencers and to passive observers, most reporters understand how instrumental social media is to...

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Getting to Know Our Summer Intern: A Q&A with Kylie Lyall

At Global Results Communications (GRC), our team is dedicated to enhancing the profiles of our clients worldwide. We also understand that in order to achieve excellence within the industry, excellence must first come from within. GRC takes pride in working with a diverse, creative and collaborative team of exceptional individuals, all with something unique to offer.   Meet Kylie Lyall, an intern in her third year as an undergraduate. We recently sat down with her to learn more about her internship experience.     Kylie, what brought you to GRC? What originally grabbed my attention to...

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For Start-Ups: Public Relations, Marketing, Advertising – What’s the Difference?

Most start-up companies work on a shoe-string budget for years to create something new and compelling for potential customers. But when it comes time to launch their product or service, many find themselves a bit lost in trying to understand the difference between the main communications fields – public relations, marketing and advertising.   There’s a saying that “advertising is what you pay for, publicity is what you pray for.” While the saying holds true for the uninitiated, public relations professionals know most coverage is earned (maybe with a few prayers thrown...

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Getting to Know GRC: A Q&A with Patrick LeBeau

At Global Results Communications (GRC), our team is dedicated to enhancing the profiles of our clients worldwide. We also understand that in order to achieve excellence within the industry, excellence must first come from within. GRC takes pride in working with a diverse, creative and collaborative team of exceptional individuals, all with something unique to offer.   Meet Patrick LeBeau, an associate in his first year at GRC. We recently sat down with him to learn more about his first few months.     How long have you been at GRC and what has your...

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GRC Staff Spotlight: A Q&A with Andrew Henrys

At GRC, our team is dedicated to enhancing the profiles of our clients worldwide. We also understand that in order to achieve excellence within the industry, excellence must first come from within. GRC takes pride in working with a diverse, creative and collaborative team of exceptional individuals, all with something unique to offer.   Meet Andrew Henrys, an Account Executive originally from Melbourne, Australia. Andrew has an extensive PR background with experience in media relations, project management, public relations strategy and public affairs. Andrew has worked for a number of globally recognized...

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The challenges of Open Source Intelligence (OSINT) in an increasingly connected age

The systematic gathering of information from publicly available sources can be classified into open source information (OSINF), and open source intelligence (OSINT) or data developed from Intel analysis of public sources. And, while open sources aren’t the only source for intelligence data, they are commonly the first source of information.   The Evolution of OSINT The exploitation of openly and legally available information is as ancient as the use of intelligence as a tool for collecting information with regard to national defense and security. In 1941, the United States established the Foreign Broadcast...

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Best Ways to Maximize Your PR Agency Partnership

Many companies hire a public relations firm to help increase exposure of their product or service, but sometimes may not fully understand that it takes a certain level of client participation to execute a successful PR campaign. Below are a few ways that companies can leverage their agency partnerships to ensure a highly productive working relationship and get the best return on investment. Tell Your PR Firm Everything - Many companies have real news they often don’t recognize  themselves.  That’s what we’re here for.  We’re news experts.  So, please, feel free to...

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Lack of Judgment and How It Can Be Avoided

Did you catch the 9/11 mattress sale video? How about the Knott’s VR ride? Face masks anyone? (Check out the links if you don’t know what we’re referring to.) These examples cross over a very thin line, representing nothing more than poor judgment. This is why public relations plans are so important. More importantly, taking the proper steps to think ideas through or play a little devil’s advocate before moving forward with a potential “edgy” idea. Instead they find themselves suffering the consequences and having to kick their crisis PR strategy...

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