Author:GRC

April Fool’s Day Roundup: The Best Tech Pranks from Years Past

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]Check your calendars folks, that special time of year is upon us! It’s that time of year again when journalists near and far fear to write about anything just in case it turns out to be a complete hoax- especially so if you’re in the tech industry.   In our roundup below, check out some of the most outrageous FAKE NEWS throughout the decade that stemmed from April Fool’s Day. Enjoy!   [/vc_column_text][vc_column_text]Memorable Pranks:   2017 – Google introduces Ms. PAC-Maps, allowing users to turn any map on iPhone and Android into a...

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Best Ways to Maximize Your PR Agency Partnership

Many companies hire a public relations firm to help increase exposure of their product or service, but sometimes may not fully understand that it takes a certain level of client participation to execute a successful PR campaign. Below are a few ways that companies can leverage their agency partnerships to ensure a highly productive working relationship and get the best return on investment. Tell Your PR Firm Everything - Many companies have real news they often don’t recognize  themselves.  That’s what we’re here for.  We’re news experts.  So, please, feel free to...

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NFL still the more techy-savvy of all professional league sports

The NFL is no stranger to change via technology. In 1966, the Houston Oilers introduced the league to its first installment of artificial turf. At the time, it was praised for providing a low-maintenance solution to field management and adding more speed to the game, but some experts may argue now that it has introduced more injuries to the game, including “turf toe” and “turf burn” than speed. Technology has also impacted in-game communication and decisions with the inclusion of in-helmet radio receivers for quarterbacks and instant replay to help...

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Tips on how to land your dream internship

Landing your dream internship can be challenging and a stressful experience, but it doesn’t have to be that way. With the right tips and a well-tailored cover letter and resume, finding the right internship can be easier than you think. The Cover Letter Writing cover letters can be tedious at times and as a result, people look to the internet to search for an already existing template to use. Because of this, the vast majority of cover letters read the same. It’s important to stand out from pack of internship-seekers and develop...

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One story, two tales: how the media shaped global public opinion

It’s often said that there are two sides to every story. All too often, media consumers in different markets are subjected to vastly different narratives, which are often influenced by differing cultures, political agendas and public relations campaigns. A prime example of this is the recent wave of soccer violence in France between English and Russian hooligans at the 2016 UEFA European Championship.   Unfortunately, hooliganism and anti-social behavior at soccer events is not a recent phenomenon. In the United Kingdom, most experts agree that the violence started to become a problem...

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Latest AP Stylebook Updates Start Minor Twitter Skirmish

For many of us in PR who have lived the reporter’s life, we know first-hand how important the AP Stylebook is to journalists.  Many a newsroom argument began with what is – and what isn’t – correct AP style. And so it is with the recent release of the 2016 AP Stylebook.  According to an AP press release, the new guide has about 250 new or updated entries, including 36 updates to the food section, and 50 updates to the technology section. AP decided to go further than the release and ran...

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MLB and Other Pro Leagues Embrace IoT and BIG DATA Tech

Mike Trout of the Los Angeles Angels of Anaheim has become one of the most popular and respected players in baseball. Why? It might be because he is viewed as one of the best all-around athletes in the game today, a true five-tool player.  However, this skill hasn’t come without hard work and practice. Every day, Trout continues to push the limits of his sport, and is working to get better.  This includes turning to new technologies aimed at improving his approach when swinging the bat.   Recently, Trout started testing The...

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Spring Cleaning Tips for PR Pros

Most of the U.S. has said goodbye to winter, unless of course you live in the Midwestern and Northeastern states that just experienced snow this week. For the rest of us, it’s that fun time to declutter, reduce, recycle and get some spring cleaning done in the office. Since less clutter equals less chaos, a tidy workspace can help improve your focus and provide you with a better picture of your work habits.   Whether your cubicle needs a complete makeover or just some minor sprucing up, here are four office spring...

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Citizen Journalism and How It’s Reshaping Media

Traditional journalism has long been the mainstay in the reporting of news, conjuring up images of bustling newsrooms and scrambling camera crews. However, with the advent of such technologies as social media, media-sharing websites and cell phones, the face of news reporting has changed dramatically, leading to the rise of “citizen journalism.” In this capacity, the general public now has the ability to capture and disseminate information about happenings often more rapidly than traditional means, also often leading to more unique perspectives on these happenings.   As the public continues to produce...

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Understanding Free Press in a Digital Age

Since the evolution of the Internet, people have been making their own decisions about what they need and want to know. They now have the ability to search for the news they want, the version they support, from the voice they want to hear. People are more interested in agreeing with the news they choose to assemble, than the factuality and legitimacy of it, hence becoming their own editors, reporters and researchers.   The role of journalism as a verifier and arbitrator has diminished. People are now witnessing a more active and...

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